The third project in Toastmasters Competent Communication Manual (CC) is all about the purposes or objectives of your speech.
Every speech must have a general and specific purpose. A general purpose is to inform, to persuade, to entertain or to inspire. A specific purpose is what you want the audience to do after listening to your speech. Once you have established your general and specific purposes, you'll find it easy to organize your speech. (Competent Communication, Toastmasters International)
The general purpose usually involves one of informing, persuading, entertaining, or inspiring.
The specific purpose is a one-sentence statement about what you hope to accomplish in your speech, and it should meet three criteria (SAW): Specific, Attainable, and Worded from the audience's viewpoint (What do you hope the audience will be able to do after listening to your speech? ).
After deciding the specific purpose and writing the statement, then decide the main points, and the facts and ideas that best support the main points; the most appropriate speech outline will follow, keeping in mind that by the end, the audience should be able to state in one simple sentence the specific purpose of the speech.
This speech project posits that by following these pointers above, you will be able to speak with more confidence, and you will hence sound more enthusiastic, convincing, and/or sincere. You will also relay more confidence by striving not using any notes.
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